{"id":1134,"date":"2020-09-09T14:48:45","date_gmt":"2020-09-09T14:48:45","guid":{"rendered":"http:\/\/bestdroneforthejob.com\/?p=1134"},"modified":"2021-03-16T14:42:44","modified_gmt":"2021-03-16T14:42:44","slug":"fly-it-or-buy-it-the-complete-guide-to-using-camera-drones-for-real-estate-marketing","status":"publish","type":"post","link":"https:\/\/bestdroneforthejob.com\/drone-buying-guides\/fly-it-or-buy-it-the-complete-guide-to-using-camera-drones-for-real-estate-marketing\/","title":{"rendered":"Fly It, or Buy It? The Complete Guide To Using Camera Drones for Real Estate Marketing"},"content":{"rendered":"

Marketing a real estate property is one of the most difficult things to do in business today.<\/p>\n

The competition is brutal, partly because online listings generate most of the leads. Almost every property buyer today begins her search online.<\/p>\n

So, it can be really hard to stand out from the pack.<\/p>\n

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How Drones Have Changed Real Estate Marketing<\/h2>\n

That’s why differentiating property listings through high-quality photography and video pays huge dividends<\/strong>.<\/p>\n

Today, the latest marketing weapon in real estate is dramatic camera drone photography & video tours in online listings.<\/strong><\/p>\n

Some agents claim that drones are the most important new technology to enter real estate marketing since the internet<\/strong>.<\/p>\n

It’s easy to see why.<\/p>\n

Using flying cameras, real estate photographers are producing dramatic, sweeping shots of landscapes, ocean and mountain vistas, and seamless fly-around of gorgeous home exteriors.<\/p>\n

They are also taking shots of homes never before imagined,<\/span><\/p>\n

Like… flying down onto a property from 200 feet in the air, highlighting the details of a large, expensive property in dramatic form; then, flying fast 2 feet above a driveway right up to the front door\u2026<\/p>\n

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Camera drones and their ground-based cousins, Glidecams, are also being used to tour the inside of a home<\/strong>, creating a flowing, whole-house motion tours in ultra HD<\/strong> that can rival a Hollywood movie…<\/p>\n

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Limitations of Drones In Real Estate Photography<\/h2>\n

That said, a drone will never be able to shoot ALL of the photography & video needed to market a listing. There are still certain kinds of photos and videos that a flying camera is not well suited for, including:<\/p>\n

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  • Carefully-focused, fixed position photography. For example, shots designed to avoid an unpleasant feature or help a room or yard appear larger.<\/li>\n
  • The interiors of smaller spaces, such as condos or apartments<\/li>\n
  • Homes shrouded by trees or other buildings.<\/li>\n
  • Standard street-level shots that all buyers have come to expect in a listing.<\/li>\n<\/ul>\n

    So don’t fire your favorite photographer yet. Instead, ask her when she’ll be getting a drone.<\/p>\n

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    The Best 3 Drones for Real Estate Photography\/Videography<\/h2>\n

    If you are considering purchasing a drone to record videos and photos for real estate listings, then consider these three popular choices used by many real estate drone photographers today. (Note: the Phantom 4 is the latest in a long line of Phantoms, by far the most popular flying platform used by real estate photographers).<\/p>\n

    All three choices are ready-to-fly flying cameras that come complete with a 4K camera, 3-axis gimbal, flying platform, live video, advanced flight control software and a flight controller that are work together as a single product. Each one also carries at least a 1-year warranty.<\/p>\n